In the coming first production and marketing cycle, around Apple futures, the mainstream of the industry moved forward. A large number of personnel from futures companies went deep into the origin investigation, forming a research and service team of Apple futures industry. Zhengzhou Commodity Exchange supported the financial industry to explore and innovate the industrial service mode through the establishment of apple "insurance + futures" pilot project. For the majority of fruit farmers who suffered from freezing damage in spring, they feel the arrival of industrial spring.

Apple futures is unprecedented, is a completely innovative futures varieties. Zhengzhou Commodity Exchange has gone through in-depth industrial research and contract design. This year, the rules have been perfected many times in the operation, which has made apple futures run steadily. Most of the main apple producing areas in China are located in the plateau mountainous areas of the Yellow River Basin, which are poor agricultural areas. Therefore, apple futures is born with the nature of poverty alleviation. In 2018, Zheng Shang set up a pilot project of "insurance + futures" on apple varieties for the first time. A total of 10 Apple projects of 10 futures companies have been approved and funded by Zheng Shangsuo, involving a spot scale of about 30000 tons and supporting funds of about 10 million. All the 10 pilot projects are located in the Loess Plateau production areas, including 5 in Gansu, 4 in Shaanxi and 1 in Shanxi. So far, seven projects have been issued, covering an area of about 15000 mu, covering 2511 fruit farmers. The preparation for the other three projects has been completed.

Apple's "insurance + futures" pilot project has brought a key to poverty alleviation to the local government and opened up a channel for targeted poverty alleviation to the financial industry. The process of the pilot into the production area is the process of integrating various social forces and exploring the mechanism innovation of targeted poverty alleviation for industrial development. In January 2018, Huaxin futures company invested about 100000 yuan to carry out apple "insurance + futures" pilot in Yanchang County, Shaanxi Province, underwriting 392000 Jin of spot goods, and finally paid 198352 yuan and 1012 yuan per ton. At present, a package of financial service projects based on Apple's "insurance + futures" pilot project jointly carried out by six futures companies, including Everbright futures and Dongzheng futures, and industrial and Commercial Bank of China, promoted by Yanchang county government is in progress. The project underwrites 15000 tons of apple spot, covering 10000 mu of planting area. ICBC provides financing support for the leading enterprises, cooperatives and fruit farmers participating in the project, and Everbright Securities provides a package of financial industry services including bond issuance and IPO for the enterprises related to the project in the form of Everbright industry fund.

Apple's "insurance + futures" pilot innovation is far from this. Guoyuan futures company found in the project survey that although apple production was reduced in 2018, the situation of oversupply did not change fundamentally. Protecting the enthusiasm of producers is the theme they grasp in the pilot project. Guoyuan futures, Guoyuan investment and Shaanxi Branch of China United Property Insurance finally decided to carry out apple "order + insurance + futures" pilot in Shenglong Fruit Industry Co., Ltd. of Baishui County, Shaanxi Province. The implementation period of the project is determined to be within two months of the most volatile apple price. The exercise price is 11800 yuan / ton, the royalty is 490 yuan / ton, and the paid in is 1.47 million yuan. Among them, Zheng Shangsuo supports 1 million yuan, Guoyuan futures supports 270000 yuan, and China United financial insurance Shaanxi branch supports 200000 yuan. The order price is 5.1 yuan / Jin for 80 diameter fruit and 4.4 yuan / Jin for 75-80 diameter fruit, which is 0.5 yuan / Jin higher than that of the previous year and 1000 yuan higher per ton. Shenglong fruit is a provincial leading enterprise. It is an apple futures delivery warehouse designated by Zheng Shang. It has Shenglong sunshine Apple professional cooperative, 25 rural e-commerce targeted poverty alleviation stations and 300 mu Apple science and technology industry poverty alleviation park. In the pilot project, 232 poverty-stricken households were insured by cooperatives.